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The Push for Logo Design

  • KL
  • Sep 14, 2017
  • 2 min read

I’ve recently been asked to create a lot of logo work for various clients. As a multimedia practitioner, I love the challenge. I always try to create something fresh and clean that can drive brand identity in to a new realm. If you are in need of design work, feel free to get in touch.

here’s some examples of my latest freelance logo work:

For this logo I was challenged with merging 4 brands/services together to form a unified company identity that still retains familiarity with each brand. (embertelevision.com, regismedia.com, evidenceinvestor.com & advicereinvented.com) The way I went about it was to create a unified shape that had four separate parts, each part in the respected colour of each brand/service. Once placed together, I was able to focus on the layout & text. What I like about this Logo is it works both in colour and monochromatically.

ZONEofTECH Rebrand: I had a lot of responsibility during my time at ZONEofTECH. One of my duties was to to create a complete overhaul rebrand for the company including a new visual identity. I decided to strip away the colour and keep the new identity mainly monochromatic with hints of blue. I completely revamped the logo and made it a lot cleaner and more modern. I also created new Motion graphic Intros & Outros with the new branding.

Generation Z Logo: This logo was created for a client who is starting a new, up and coming function band. He plans for the band to strand away from typical function band music and play more up to date pop music for a younger audience. The idea behind this logo was to segregate a certain area away from the rest of the logo and make it stand out. This is a metaphor for the band itself being different and away from the norm. The client loved the logo and for the first time ever, I wasn't asked for any amends, a pretty rare thing in the world of design.

A collection of some of my logos both new and old:


 
 
 

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